Significance of the Event

Introduction The Labor Day carnival is also referred to as the Labor Day parade or the West Indian Carnival. It offers an extravagant fusion of costumes, cultures, music, and food. This annual celebration takes place in Crown Heights, Brooklyn, New York City. The date of these festivities coincides with the commemoration of the American Labor Day that is on the first Monday every September.Advertising We will write a custom research paper sample on Significance of the Event – The Labor Day Ð ¡arnival specifically for you for only $16.05 $11/page Learn More The festival attracts a crowd of three million people both participants and spectators for its numerous events. Besides, the main attraction is the parade along the Eastern Parkway that has made this festival so popular. The parade consists of thousands of people dressed in elaborate, creative and rainbow colored costumes specially made for this day. It should also be mentioned that the celebra tion is a multicultural affair involving people from South America, Central America and the Caribbean islands. The participating countries include Guyana and Suriname from South America, Belize in Central America, the Caribbean states of Jamaica, Haiti, Barbados, Grenada, Saint Vincent, Trinidad and Tobago and many others (WIADCA). The event started as an indoor event that saw Ms. Jessie Wadell and her friends dressed up in the elaborate costumes to dance to diverse music. It has evolved from the 1950s to become a major celebration of culture in New York City. Other events during the carnival include pageants, j’ouvert, after-parade party and also a savory display of cultural dishes for the participants. The first information on the Labor Day carnival that is known was printed in the Souvenir Journal for West Indies, thus being an advertisement of the first ever West Indies carnival. The popularity of the event and growing fan base have necessitated the organizers to move the event outdoors to accommodate the rapidly growing number of people and activities. The festival lasts several days but the final day usually starts at â€Å"j’ouvert†, which means a day-break in French. This ritual commences on the final day and is followed by kid events such as mini parades and other fun activities for children.Advertising Looking for research paper on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More The main event is the parade along the Eastern Parkway and is the highlight of the day that ends at exactly six in the evening. This is followed by the after-parade party where various bands play cultural music. The delicacies served on this day have no specific time; the spicy finger food is available throughout the day. It is worth noting that the Labor Day carnival has greatly influenced the popular culture musically and has been mentioned in Calypso and Soca music from Trinidad and most recently in Jay -Z’s song â€Å"Empire state of mind† (Flower). Despite being a major success, the carnival has had its share of flaws because of the violence that took place. The shootings, stabbing and stampede experienced during these festivities have led to the cancellation of several celebrations but the organizers are ardent in ensuring that the event goes in without such hitches. Historical significance of the event to the people The West Indies carnival has its history intertwined with the French colonization of the islands of Trinidad and Tobago. It was considered an upper class event that saw the rich dress up in garments that mocked the misery of the slave life. Furthermore, the slaves were not allowed to take part in it and watched from afar with the only duty to occasionally put out the cane field fire set by the rich during the parade. After their liberation from slavery, they decided to carry on with this tradition and add their own traditions to the fete such as stick fighting and drums. This was in a bid to exercise their newfound freedom and in return they mocked their former owners and wore masks. The migration of the Caribbean people to America brought the festivities with them to the states. They held carnivals because they were homesick and needed to feel at home. The carnival is a celebration of the West Indies people for their liberation from the colonialists and the installation of a new culture they acquired from the French. The adoption of these festivities by the Caribbean American in New York is a growth of cultural interactions in a foreign land.Advertising We will write a custom research paper sample on Significance of the Event – The Labor Day Ð ¡arnival specifically for you for only $16.05 $11/page Learn More The fact that they are allowed to hold parades and cultural parties shows the willingness of the Caribbean Americans and American citizens to live together in harmony. The negative bits from the carnival such as violence, crime and sexual assault can be attributed to clash of different cultures (French). Since not everyone at the festival is aware that the costumes are a means of self-expression rather than an invitation of assault by the semi naked dressing. The carnival tradition represents societal growth from being colonies to their liberation moment, and finally the spread of this unifying culture to foreign lands. The best part is the fact that this tradition takes root in a foreign land and grows with the people. The institution of this culture on the national calendar is a milestone in cultural maturity. The event is not originally American but they have adopted it from the Caribbean Americans to show acceptance and involve them in parties. The diversity of the American experience as it has occurred in, and affected NEW YORK ethnic, racial, religious, regional, gender, or occupation This event brings together people mainly drawn from the Caribbean islands o f Saint Vincent, Haiti, Jamaica, Barbados, and Trinidad and Tobago. They are from varied ethnic backgrounds but the citizens of the United States of America. Although many would consider them foreigners, these immigrants are from very different backgrounds. The festival also unites different religions since the event is not for a specific religion and the non restriction provides a chance for them to interact without the barrier caused by their faith. The celebrations are open to both genders as there are no reservations for a particular gender and everyone takes part in any activity they desire. For instance, there is a photograph showing a man adorned in a colorful costume ready for the parade. Many cultures reserve dressing up for functions to the female gender only. However, this function clearly shows the inhibitions offered here. The event is a whole family affair involving mothers, fathers, and children. Apart from individuals from the West Indies, the festival has people fro m Central and South America too (MaCallister).Advertising Looking for research paper on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More The Labor Day carnival is a multicultural event that brings together various cultures from the Central and South America and also the participants from the diverse Caribbean islands. These festivities bring together people of different backgrounds for a common purpose to learn from each other and appreciate various cultures there. The parade sees a colorful display of flags from different nations like Jamaica, Trinidad, Barbados and Grenada, which is a sign of togetherness in the American state and the multitude drawn from different origins. The present crowd is treated to a lavish array of recipes from the Caribbean cuisine and a fusion of other dishes from the diverse American society such as variations of the Italian and Spanish foods from the Central America. They share a feast made by different people and in unity learn what is of importance in their beliefs. The food display shows how diverse the American society is in terms of race, ethnicity, and region. The diversity of the enthusiasts of the West Indies carnival is not from one ethnicity since the American society is made of more people from the surrounding regions than the Native Americans. The interaction between different people creates a society that each culture understands. Moreover, the festival creates an environment where people participating learn other cultures easily by seeing the other culture at play and it is more interesting since they also take part in activities being carried out by other cultures. The carnival is a key tourist attraction point in New York and since it occurs at the end of the summer holidays, the event gets to mark the end of a very important holiday season. In addition to capitalizing on the mammoth crowds going to the festival, since it is an annual event, the tourism boom also occurs annually with the festival. Distinguish between primary and secondary sources and explain the value of each for your research purposes Primary sources Primary source is an original source of information the author of which has personal knowledge of the event in question. It can be in the print form or oral form from a person with the facts and had this knowledge at the time being investigated. The primary source can be in the form of a recording or an article. They are very reliable in that they are not distorted or altered as compared to secondary sources that contain a lot of bias. Furthermore, they are accurate and objective in content and are considered most reliable and are used widely for research after an extensive analysis. The main disadvantage of primary sources is the author’s bias, which might affect how they see an event and the continuous alteration of information over time. (â€Å"West Indian Day Parade†) Secondary sources These are sources of information that are derived from the original source by various manipulations such as analysis and translation. They are based on information that is already in existence elsewhere. Seconda ry sources are useful in that due to the evaluation process they undergo the chances that they contain the original author’s bias are minimal. The main disadvantage is the errors it may contain due to the repeated analysis and unending interpretation of the same original document (Moss). You will use secondary sources to place the event within the context of similar historical developments and to analyze its importance to the community in which it occurred. The first ever record of the Labor Day carnival was in a journal the Souvenir Journal for West Indies that this was an advertisement of the first ever West Indies carnival. A journal is a publication that is done after a stated period of time. They can be for leisure or academic purposes. Journals unlike newspapers contain specific information that may not be of interest for the general public, but a specific demographic area. Journals are more expensive than newspapers and accessible to subscribers only. The West Indies C arnival has received a lot of media attention and it has been covered by several articles by the New York Times and the New York Sun. These newspapers are secondary sources of information. Newspapers are print media that is produced daily and is intended to distribute information to the general public. They have four general features: they are universal, public records, produced at regular intervals, and contain current information. Throughout the twentieth century, newspapers were relied on to give information and currently their popularity is declining due to the advent of the internet. The publishing houses, however, are growing with the trend by making their newspapers digital and can be accessed online. Website A web site is an online archive of information about a particular topic that can be accessed by a network such as the internet. This modern source of information contains most of the archived information on the Labor Day carnival. There are numerous websites that have in formation on the celebrations. These are dynamic since they allow the participants to add information online and modify the data that is already there. The websites contain pictures, videos and personal accounts of people who have attended the carnival (â€Å"West Indian Day Parade†). Significance The Labor Day parade is a very important intercultural event in New York City, that is cosmopolitan and has residents from far and wide thus unifying activities are crucial. The growth of New Yorkers as one people is dependent on such occasions that bring together people of different races, religions, and origins. Their interaction shows societal growth to a point beyond seeing one another as foreigners but as people who have their own unique culture. This is a vital show of intercultural maturity of the American society. The carnival fosters peace between different communities. As they party together, they get to learn each other’s culture better and appreciate their differe nces. The understanding of a people’s beliefs encourages mutual respect and guarantees a peaceful existence between them. The peaceful coexistence of these communities ensures that no community is treated as outsiders and hence posing risks of xenophobic violence with time (Scher). Tourist attraction The festival is a focal point to boost tourism in the region. The gathering of many cultures attracts tourists who are keen to experience the variety on display both in clothing and food. The income generated by the tourists can be used to better the region and provide employment to the people who find opportunities during the festival. The event is organized by Americans for everyone else and most of them are not of the American origin. This shows how welcoming the Americans are to people from all over the world hence building their good image internationally as friendly people. This would make their country a favorite destination for tourists and immigrants (Musumeci). This ann ual event brings together the American people with diverse backgrounds to create a new culture that is inclusive of every individual. The event is a lesson for the rest of the world of peaceful coexistence of different cultures by learning from one another and appreciating other people’s beliefs, which builds mutual respect. The challenges overcome by the organizers of the carnival show how important cultural practices are for coexistence, and cultural resilience is vital to solving common conflicts. Thus, by understanding how others live we can also learn the ways of solving common problems. Conclusion The end of the summer holiday is celebrated in style by the Labor Day Carnival in Brooklyn. This day is rich in everything cultural. Even, the food and the music played on this day have a significant cultural bearing. The dawn j’ouvert sets the pace for the fun filled day by sampling the calypso music with its variances such as the Soca music. Then, the parade is underw ay filled with flamboyant display of color with minimum inhibitions. The array of outfits forms a colors’ galore and the rainbow created by revelers – a sight to behold until the next year. The spicy tantalizing food with untold cultural richness is decked out for everyone’s palate. A whole day of partying to multicultural tunes and indulging in exotic cuisine while dressed in wild and pompous outfits; all to express your cultural heritage and celebrate the diverse and endowed cultural diversity of the American people. This event is proof that the differences in a society’s way of life should be celebrated and not be a source of conflict or wrangles. The multicultural New York community is an example of cultural maturity at its best. The growth they have shown should encourage the rest of the American states to embrace their different beliefs. Works Cited Flower, L. Learning to rival: A literate practice for intercultural inquiry. Mahwah, NJ: Lawrence Erl baum, 2010. Print. French, J. Historical and statistical gazetteer of New York State, New York, NY: Pearsall Smith, 2006. Print. MaCallister, J. Thousand are Preparing and Millions Anticipating the 2013 West Indian American Day Carnival and Parade. 2013. Web. Moss, F. The American metropolis from Knickerbocker days to the present time, New York, NY: Touchstone, 2008. Print. Musumeci, N. West Indian Day Parade Kicks Off for 46thYear.  2013. Web. Scher, P., 2008. Becoming a Tile in the Gorgeous Mosaic: West Indian American Day Parade in NYC. Web. â€Å"West Indian Day Parade†, 2013. JPEG file. Web. WIADCA, 2013. Web. This research paper on Significance of the Event – The Labor Day Ð ¡arnival was written and submitted by user Imani Galloway to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Journey of the Magi Essays

Journey of the Magi Essays Journey of the Magi Essay Journey of the Magi Essay Literary Criticism of ‘Journey of the Magi’ The ‘Journey of the Magi’ is a poem written by T. S. Eliot in 1927. The inspiration for this poem is adapted from the story of the Three Magi who traveled from far away to pay homage to birth of Christ under the guidance of a star. The theme revolves around their search of faith narrated in the point of view of the Magi. The poem has no set rhyme or meter and is constructed in free verse. Unsatisfied and regretful with the times that they have wasted on worldly pleasures of â€Å"the summer palace on slopes, the terraces, and the silken girls bringing sherbet† that they enjoyed, the Magi left their lives of material comforts in order to pursue a quest for spiritual enlightment. Alliteration is used to produce a smooth flowing effect for the readers to feel the attributed sense of this comfort. Throughout the first stanza of the poem, the Magi describe the initial journey to be arduous as they have to face â€Å"the ways deep and the weather sharp† in â€Å"the very dead of winter† (lines 4 and 5). The depiction of this season that is often featured in many works of literature is used as a metaphor to represent death, the loss of hope and adverse times. Comparably, the imagery of the season’s characteristic bitter coldness featured in the poem embodies the sense of hardship that the Magi have to undertake to reach their destination. In the sixth and seventh lines, the â€Å"galled, sore-footed, refractory† state of the camels, too tired that they are â€Å"lying down in the melting snow† further reinforces the image that travel during this â€Å"worst time of the year† can be exhausting. The setting of the poem in winter may also allude to the time of the year when Jesus was born. However, it isn’t just the weather that is making the journey difficult. As the Magi strive through their journey, they encountered a lot of corruption in places where they passed by. From lines 12 to 16, the Magi narrate the dearth and poverty of the settlements they visited, and the depravity and the immorality of their inhabitants. Anaphora of the word ‘and’ is used at the start of each of these lines. Not only that it gives the description a cohesive flow by the repetition of the same starting word, the use of this technique is effective in building up the sense of burden that the Magi have to endure during their contact with those places. Moreover, they have to contend with the â€Å"voices† echoing in their ears â€Å"saying that this was all folly† (lines 19 and 20). These are the voices that come from their own desires, tempting them to abandon their journey and revert back to debauchery. In the second stanza, the setting shifts from an initial journey traveling through harsh conditions to arriving at a more pleasant environment as they â€Å"came down to a temperate valley†. Their arrival at dawn is metaphor symbolizing the start of new beginnings for the Magi. They have reached to a place where they no longer have to suffer the bitterness of the icy terrains that they have traversed, and this signifies that they have finally overcome their adversities and possibly, the penance that they had to pay to recompense for their past sins. The water mill â€Å"beating the darkness† depicts the dispelling of darkness from the â€Å"running streams†, which implicates the timeless flow of that happening. Out of the numerous symbolist elements that comprise of this poem, the â€Å"three trees on the low sky† in line 24 is one of the most significant that it alludes to the three crosses of the Crucifixion and implies that the heavens have been lowered closer to earth to receive Christ who was killed on one of them. The symbolism of the â€Å"old white horse† that â€Å"galloped away into the meadow† might represent something that waned in the advent of Christianity (possibly paganism). The symbolism in line 27 â€Å"six hands at an open door dicing for pieces of silver† denotes to Judas, one of his disciples who betrayed Jesus for money. The final two lines of the stanza, â€Å"And arrived at evening, not a moment too soon, finding the place; it was (you may say) satisfactory† expresses the Magi’s reflection that they have on the change in faith as an understatement, probably realizing that God has already preordained them all along to turn to His path one day. The last stanza describes the Magi’s reflection on the enlightment that they have attained, but seem to be confused in trying to see the significance of the event. Their doubts are manifested in lines 33-38 â€Å"but set down, this set down, this: were we led all that way for birth or death? There was a birth, certainly, we had evidence and no doubt. I had seen birth and death, but had thought they were different†. The repetition of the words ‘set down’, ‘birth’ and ‘death’ in these lines indicates they are baffled and emphasizes the feelings of hesitations that are ruminating in their thoughts. Furthermore, the paradox in lines 28-39 â€Å"this birth was hard and bitter agony for us, like death, our death† describes the psychological change the Magi underwent from their conversion, expressing that the decision to renew and embrace a new faith is just as than renouncing their old ones. The final four lines of the poem concludes that they are â€Å" no longer at ease† â€Å"with an alien people clutching their gods†, conveying that the Magi no longer fit in with the â€Å"old dispensation† of their own people when they finally return from their journey. The last line of the poem, â€Å"I should be glad of another death† expresses their understanding that they have to leave this world in order to be reborn in their new faith again Although its exact meaning remains vague, a likely interpretation of this poem might account of Eliot’s journey on his conversion to Christianity. It is also possible to speculate that this poem accounts a description of his own real-life journey in his quest for faith. The reflection of Eliot’s spiritual journey is described figuratively in physical aspects to evoke a more tangible perspective to the reader on how the journey was like for Eliot to achieve spiritual enlightment.

The purpose of this paper is to provide an opportunity to utilize Essay

The purpose of this paper is to provide an opportunity to utilize community assessment strategies, uncover a community health pr - Essay Example While only a tip of the iceberg is reported, a significant disease burden goes unnoticed. This paper seeks to assess, identify and highlight on community specific healthcare problems in one of the communities, in the US. A unique highlight is given to the community of Georgetown, one of the oldest cities in South Carolina and the headquarters of Georgetown County is seated at Winyah Bay situated at the confluence of three beautiful rivers. The community is a business hub as it hosts a sea gateway second business in the State of South Carolina. Georgetown city is moderately populated with a total population of less than ten thousand people with a population a density of 1,276/sq mi according to 2010 census report. The community is predominated by Black or African Americans, forming 56.7% of the population while the second largest race is whites (U.S. Census Bureau). Other races such as American Indian, Alaska Natives, Asians and Native Hawaiian make about 1% of the entire population. Appreciable proportion (over 80%) of the community has received formal education up to high school while less than 21% of people aged 25 years and above have received university higher education. The region has per capita income of less than $20, and about 23.2% of the population is below the poverty line (U.S. Census Bureau). Teenagers (less than 18 years) represent a bigger proportion (about 27.1%) of the total population compared to adults (about 14.7%). Female persons are also the majority representing more than half of the entire population (U.S. Census Bureau). Majority of the youths in Georgetown are unemployed accounting for 13.3% of the population and, therefore, do not have easy access to medical care (U.S. Census Bureau). The high rate of unemployment subject them to risk behaviors such as drug and substance abuse, crime, and risk sexual behavior among others. These behaviors expose the youths to sexually transmitted diseases (STDs) and unintended pregnancies. The communi ty had 22 and 113 reported cases of gonorrhea and Chlamydia, as the common etiologies of STDs in 2010. Nationally, in the same year there were 110million reported cases of cumulative STIs with Human Papilloma Virus as the leading pathogen (Satterwhite, 2013). Although Georgetown is ranked below the top ten in HIV infection rates among South Carolina States there, is still a significant HIV infections rate among the youths in this community. About half of the new reported HIV infections are acquired through homosexual behavior while heterosexuality accounts for 40% of all cases. Majority of these new cases were reported in African American at a rate eight times higher than in whites. This difference could be explained by social economic differences between the two races (South Carolina HIV/AIDS Council, 2009). A teenage pregnancy is rated at 30% among teenagers in this community, with most of them giving birth of their firstborns at an age less than 20 years (South Carolina Campaign: to Prevent Teen Pregnancy, 2010). There was a drop in U.S teen pregnancies reported (Ventura, Abma, Mosher, & Henshaw, 2009), which was attributed to by a reduction in sexual activeness among the youths, as well as effective use of birth control measures. In contrast teen pregnancies are an existing threat to teen health in Georgetown the drop in cases

Adoption of New Technology Systems Essay Example | Topics and Well Written Essays - 1000 words

Adoption of New Technology Systems - Essay Example In this study, their effective application in promoting adoption of a new Electronic Health Records System, EHR, at a nursing institution will be discussed. It is the role of the nurse leaders to ensure that the EHR system being introduced is fully understood by the nurses, and also make it known why it is a necessary innovation (Mooney & Boyle, 2011). In this case, for instance, it would be effective to explain to the nurses that the government, through its Health Information Technology for economic and Clinical Health Act is offering professionals in the healthcare context 44,000$ over five years if they successfully demonstrate the use of EHR systems. Additionally, failure to meet this will see the Medicare reimbursements reduced by 1% annually. In this way, the nurses will understand that the EHR systems are more of a regulation with benefits in the healthcare context. In facilitating less resistance and higher chances of adoption of the EHR systems, it would be wise to apply the Roger’s theory of diffusion of innovations. Its first element is relative advantage. Relative advantage is simply the level to which an innovation is better, in a measurable way than the concept, it is replacing (Rogers, 2003). In short, the leader should highlight the benefits of the EHR systems. One of them is that unlike traditional methods of recording patient information, they store all information about a patient in one place. This includes treatment history, immunization dates, laboratory tests, and radiology images. This makes the task of tracing patient information simpler for the nurse. Again, EHR systems are bound to cut costs for both patients and providers. This is because their digital nature requires less storage space, faster retrieval, and easier transfer (Bates, 2010). The second element in Roger’s theory is

Reaction paper Essay Example | Topics and Well Written Essays - 750 words - 10

Reaction paper - Essay Example The best perspective to approach a reading, which creates some form of discussion between the reading and the reader, is to first pose the question; â€Å"what argument (s) is the writer responding to? Is he agreeing or disagreeing?† (Graff and Birkenstein, 146). Applying this approach enables the readers to approach a reading like a discussion, which opens the possibility of more perspectives, than would be possible while just trying to evaluate what the author is trying to say. The best approach therefore while reading is not to view the author is isolation, but rather to assume that the author is engaged â€Å"in an ongoing multisided conversation† (Graff and Birkenstein, 147). This manner of reading opens the door for the reader to apply critical reading, which is engaging with the author through questioning them, as much as allowing them to challenge the reader (Graff and Birkenstein, 152). However, while engaging with the author, it is wrong to criticize the work even where full understanding of the work does not exist. There has been an assumption that the best way to demonstrate the intellectual prowess of academicians is to find fault in others’ work and criticizes them, a concept known as â€Å"agonism† or programmed contentiousness†( Graff and Birkenstein, 215). However, this is bad for academics. Further, it is also essential to acknowledge that there are different facets of intellectualism, so that one should not be purely judged on the basis of academic prowess, while ignoring the other relevant contributions that such individuals can make. Discussions that responds to other by name and the points they have contribute is one such way of showing recognition of the contribution of others. Similarly, even educational institutions should not only focus on the academic achievements of the students, but should rather encourage such â€Å"students to take their nonacademic interest as

Lifestyle Theme Based Restaurant In Klang Valley Tourism Essay

Lifestyle Theme Based Restaurant In Klang Valley Tourism Essay Purpose Design/methodology To explore the issues, a quantitative study was conducted. There are 200 questionnaires distributed and less than 200 questionnaires expected to be completed in a correct manner. The questions in the survey will be measure by 5 points range scale, range from 1 (strongly agree) to 5 (strongly disagree). There are total of 20 questions been asked and each question represent the hypothesis that want to be tested. Findings Keywords Generation Y, Lifestyle Theme Based Restaurant, Theme Restaurant, Restaurant Choice Factor, Customer Satisfaction Paper type Research paper Introduction 2-5 pages Nowadays people are eating out more often, but they increasingly put a premium on saving time and eating healthy in better eating environments (Ryu Han, 2010). As a result, the new restaurants with theme based have emerged as a growth category in the foodservice industry. According to Fen Lian (2010) service quality, customer satisfaction and customers re-patronage intentions in the context of the restaurant industry are important. In Malaysia, the restaurant industry is experience an impressive transformation and strengthens competition. Restaurant is a very important area to explore but often become neglected area of study (Kivela, Inbakaran and Reece, 1999). The fact is restaurant business has a low assumption about the service and the quality of service is difficult to prove until customers come and patronize in the particular restaurant. The research problem arise from this study is because currently every restaurant has a theme, it tries to convey to its customers, some more successfully than others and some of the restaurants has failed due to they did not bring some improvement to the targeted specific market and not focus on their food quality (E.S.P consulting broker, 2010). They believe that the essenstial way in susccessful the restaurant is consistent in the good food and excellent customer service. Moreover, based on study done in Los Angles by Weiss, Feinstein and Dalbor (2004), has found out that sometimes theme based restaurants fails to provide an innovative idea and lack of entertaining experience to their customers (Bagli, 1998). The decline of theme restaurant industry also occurred because of high priced menus (Pate, 2000), low quality of food (Bagli, 1998), high development costs (Ramseyer, 2001), low repeat business (Farkas, 1998), poor location (Frumkin, 2000), and dà ©cor that never changes (Bagli, 1998). As there is study proof that Gen Y customers has a different life style compared to their baby boomer parents and other customer cohorts (Bureau of Labor Statistics, 2004) and have greater disposable income (Tomkins, 1999), Gen Y tend to looking for theme based things. So it is an opportunity for theme restaurant management to start look at Gen Y market. It is important to look at Gen Y preferences in choosing several of theme restaurants because Gen Y whose plays the role as consumers has their differentiation in their spending power and preferences. Moreover, if the food and customer service in the restaurant is not up to their preference, it will not drive them to go back to eat at the same place. In order to solve this research problem, I came out with a research question, What are the factors that influencing Generation Y in choosing lifestyle-theme based restaurant? The main purpose of this study is to examine the factors that affect customer to dine at lifestyle-theme based restaurants. Because every single things that experienced by customers during their visit on that particular restaurant may be different each time, for example the quality of service experienced by one customer is different with the other customers. Thus influence their satisfaction level and their re-patronage intentions. The importance of this study is aimed for 2 aspects of service provider. First, it is aimed to help existed theme restaurant managers to form improvement strategies on their business which focus on characteristics that range most important from Gen Y customers. Second, it is aimed for the owners of new comers theme restaurant to improve better idea in order to attract Gen Y consumers to come and dine at their new theme restaurant, it is important for the new business to know and respond potential consumers expectation and preferences. The several objectives in this study were: (a) To identify the main factors that influences Generation Y in choosing lifestyle-theme restaurant; (b) To access Generation Y preference for lifestyle-theme restaurant selection; and (c) To address the importance of Generation Y preference to bring better marketing improvement and increase more revenue for lifestyle-theme restaurant. The type of research methodology is quantitative technique; the data collection method will be a structured survey which is a form of questionnaire, the sampling method will be generation Y respondents and they will be male and female in different background and profile but specific of their age will be between 16-32 years old. There will be 200 questionnaires distributed and less than 200 questionnaires expected to be completed in a correct manner. It will be conducted in area around Bandar Sunway, Petaling Jaya, Subang Jaya, and Puchong. Potential respondents were pre-screened with the question, Have you dined at a theme restaurant in Malaysia during the past twelve months? If the answer was yes, respondents were asked to participate in the study by completing the next questions. The survey will be measure by 5 points range scale, range from 1 (strongly agree) to 5 (strongly disagree). This research consists of three parts in order to meet research objective and to answer research question. First part begins with a review on the literature related to theoritical framework on Generation Y behavior, customer satisfaction in theme based restaurant and hypothesis development. In second part there are two (2) things to highlight on; first (1) is explanation on research methodolgy used in conducting this research paper, second (2) is findings and analysis, it is describes the result obtained comprehensively and systematically. Third part is resolves the research questions, evaluate findings in order to meet research objective and to give recommendations. Then, conclusion will be showed at the end of the research paper. This study begins with a review of the literature related to facts about generation Y and a brief introduction to theme restaurants. Next, this study examines the à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ The study presents findings of aà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦, and concludes that by highlightingà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. and recommendations from a marketing and hospitality perspective. Part 1 Literature Review 15-20 pages FACTORS INFLUENCING GENERATION Y IN CHOOSING LIFESTYLE THEME BASED RESTAURANT IN KLANG VALLEY Introduction In order to identify what are the factors influencing Generation Y consumer in choosing which lifestyle theme restaurant to dine in, first main point we must understand the customer satisfaction towards theme based restaurant, because in restaurant concept, customer satisfaction is an indicator whether a customer will patronage to a restaurant (Fen Lian, 2010). Even there is no guarantee of a satisfied customer will return to that particular restaurant, but it is nearly certain that a dissatisfied customer will not repeat their visit (Soriano, 2002). So from the previous dining experience it will affect customer to re-visit the restaurant. In the literature review it will be explained about the facts about Generation Y and how they make their decision making, continue with explanation on 4 types among all of theme restaurants available in Malaysia with focus on lifestyle theme restaurant. Moreover, we will talk about customer satisfaction factors in 2 different types of restaurant, first in casual theme restaurant and second in theme based restaurant, from this comparison we can actually see the differences in customer satisfaction between these restaurants. Thus it drives 5 hypothesis are proposed to confirm the relationship between food quality, service quality, atmosphere, pricing and recommendation as a factors influencing Generation Y in choosing lifestyle theme restaurant. Facts about Generation Y Generation Y was born between 1979 and 1995, now aged 16-32 (Kattiyapornpong, 2009). They are optimistic, technology savvy and very demanding. Currently the majority of Generation Y is in university population. In their generation, they enjoyed Greenday, American Idol, Linkin Park, Black Eyed Peas and they also experienced global terrorism in November 9, 2001 (Kattiyapornpong, 2009). Experiences occur in childhood and teenage years create differences between baby boomers, generation X and genertion Y (McCrindle, 2010). Baby boomers were influenced by advent of TV, the Cold War, Rock and Roll and decimal currency. Generation X was influenced by Personal Computer, AIDS, single parent families, and recession. Generation Y was influenced by the advent of internet, cable television, globalisation and September 11 (McCrindle, 2010) Generation Y or millennial youths of this generation have significant spending power and wield considerable clout in purchase decisions for their family as well as being savvy consumers themselves (Harris Interactive, 2003; ODonnell, 2006; AC Nielsen, 2006; Wilson, 2007). Gen Y people they tend to form a community because they wanted to be understood, respected, included and accepted. This generation contributes strong loyalty to their friends. They work hard to fulfill what their peers expected from them, they have self-esteem and very well in regarded their self in group or sub-culture (McCrindle, 2010). Decision Making by Generation Y A study conducted by Halpern, 1997 saying that in order to arrive at a decision, there are several steps that must be followed, (1) must realize that it is going to be necessary to make a decision, (2) to determine the goals to be achieved, (3) generate alternatives which lead to fulfill the proposed goals, (4) evaluate whether these alternatives meet expectations and (5) select the best alternative. In decision process it seems that women are more affected by the environment, they look for more information and dedicate more time to the decision process (Gill, Stockard, Johnson, Williams, 1987) on the contrary, men are more dominant, assertive, objective, and realistic (Wood, 1990). Theme Restaurant Theming is the process where an environment is decorates by a distinct character. Nowadays theme based restaurant has become common strategy used by the service industry, especially those in hospitality and tourism industry (Munoz, C. Wood, N., 2009). Consumers are attracted to themed restaurants because of variety reasons. Higher standards of living and dynamic development in the food and beverage industry it drives consumer begins to pay attention towards environment, atmosphere and personalization apart from satisfying themselves in physical products. Todays consumers are excited in purchase products and steps to consume the product that brings the enjoyment and fulfill their experience (Miller, 2007). From many theme restaurants which focus on nation or regional like Italian, Japanese, Korean or Mexican, they using different concepts of theme to enrich their food styles and features. For the restaurant that taking music, history, sports or even gaming as their themes, various consuming experiences are deliver to the consumers. However, because of the development of theme restaurants create a lot of competitions in restaurant industry, many of theme restaurants are facing low profit or even negative rates. In order to turn this situation around and solve the problems, theme restaurants begin to attract customers one by one, by meeting their demand as well as increase in service quality and higher the restaurant standard. Clasiffication of Theme Restaurants (variety, deli, seafood) Talk about theme restaurant, it is not only about restaurant with particular theme, but theme restaurant also can be classified into many different types. Especially in Malaysia, there are many different theme restaurant opening now, however the main focus in this research paper is towards lifestyle theme restaurant. Here are the following different types of theme based restaurant available in Malaysia such as Ethnic Restaurant, Country Style Restaurant and Steak House Restaurant. These three theme restaurants will be explain in a brief form and it may not cover all types of theme restaurant in Malaysia, and next to it there will be spesific discussion on lifestyle theme restaurant. Ethnic Theme Based Restaurant In several of studies, the term of ethnic food has been defined differently. Utami (2004) defines ethnic food as a spesific cuisine from different region that reflect particular characteristics of its local origin. Utami (2004) added that people who are from different area from its origin will consider the food is ethnic. Based on restaurant segmentation study done by Olsen et al. (2000), an ethnic restaurant is defined as full service restaurant which offering dishes from foreign origin country for example Chinese, Japanese, Thai, and Italian. For consumers, ethnic-themed restaurant is the most common and also the frequent exposure to theming by the restaurants. Consumers are dine to ethnic-themed restaurants for different reasons, for some of them ethnic-themed restaurants are innovation, a way to connect to their ethnicity (Negra, 2002) and interact with a different culture and gastronomy (Bailey and Tian, 2002; Barbas, 2003; Germann-Molz, 2003; Long, 2003; Tian, 2001). Currently the demand for ethnic cuisine and theme restaurants has been rise (Dundelston, 2003; Lewis, 2007; Wahlgreen, 2005). Walker (2007) argued that every ethnic restaurant is well design based from the crockery, food and restaurant dà ©cor of a national culture is consider as a theme restaurant. The example of the restaurant can be Mexican, Chinese, Japanese, Korean and Indian. If the restaurant is represent several national decorations using traditional ethnic color and artifacts and serving exotic cuisine, it is a theme restaurant (Walker, 2007) Country Style Theme Based Restaurant Based on a study done by Munoz, C. Wood, N. in 2009 about Mexican restaurants, this type of country restaurant has experienced a rise in popularity over the first decade of this twenty first century (Van Houten, 2004; Wahlgren, 2005). Their improving on the availability of spices, peppers, and produces (Ruggless, 2005). While this restaurant chains attentively provide a wider variety of regional dishes and flavors, others still continue to offer patrons on standard Americans menu items while forget the importance of this type of restaurant plays as a cultural arbiter. The majority of Mexican restaurants are often focusing on specific sounds, smells and textures to bring and create an appealing and successful environment in their restaurant (Solomon Englis, 1994). The components for success also often include elements such as restaurant design, employees, cultural artifacts, food, drink and entertainment music (Guinness, 2002). Steak House Theme Based Restaurant There are many steakhouse restaurants in Malaysia boasting to be the best. It can be nationwide franchises or homegrown branch. A lot of factors come into play when looking for a good steakhouse restaurant, ambience for instance, cleanliness of the establishment, fixtures and furnitures, and quality of service (Tilden, 2010). A good steak house restaurant should be have quick and polite servers in raising restaurants popularity and a sommelier should know the right kind of red wine would match with customers steak ordered. The restaurant should be able to fulfill guest spesific orders, have different gimmicks to attract their customers and lastly of course the steak itself (Tilden, 2010). One of the most successful steakhouse restaurant concepts is Outback Steakhouse. In Malaysia it self, we can find it in Kuala Lumpur and Bukit Bintang area. It is first opened in Florida in 1998, at that time beef was not everyones favourite meal but now there are more than 880 Outback Steakhouse restaurants out there (Walker, 2008). Each Outback Steakhouse restaurant is a friendly, casual, relaxing place, with fantastic food, excellent and attentive staff (Walker, 2008). 1.5.4 Casual Theme Restaurant One of the largest casual theme restaurant chains is Tony Romas, it specializing in baby ribs. With nearly 200 restaurants chain in 33 countries over 17 states and 6 continents, Tony Romas is one of the most globally recognizable restaurants name in food industry. Tony Romas also serves signature onion loaf, steak, onion loaf, chicken and seafood to thousand of guests every day. Tony Romas first opened in Miami, Florida on 1972. It featured casual dà ©cor with comfortable ambience. The menu offered is simple and consisted of great tasting food and reasonable price. Baby back ribs are the house speciality menu and everyone favourite menu (source: tonyromas.com) 1.5.5 Lifestyle Theme Based Restaurant Restaurants that featuring all varieties of live music is popular across the country. Theme restaurants segment has struggled during late of 1990s until this decade. Theme restaurants that have survived in restaurant business have given a priority on their quality of food (Miller, 2006). Famous restaurant like Hard Rock Cafà © and Planet Hollywood has been established since early 1990s, and both of these restaurants have promoted their brand reputation and expand in casino market. Theme restaurants like Hard Rock Cafà © and Planet Hollywood have huge of popularity and located in very strategic location nearby major tourist attractions. Like in Malaysia, Hard Rock Cafà © is located at Kuala Lumpur and Planet Hollywood previously also located at Kuala Lumpur but no longer opened. Most of the profit in many theme restaurants is come from the high price of merchandise (MacLaurin and MacLaurin, 2000). Large theme restaurants also involve large of capital and investments. They focus on architec, color, lighting, sound effect, color, fabrics, wall, furniture and fixtures. These all are blended together to create uniquenes, drama and excitement (Walker, 2007). In Las Vegas, different kind of theme restaurants founded however it is often fail because food and service are lost in the high theater. Food is really sensitive and main factor must have in many theme restaurants (Walker, 2007). Miller (2006) gives strategy for new comers theme restaurant concepts to make the food and dining experiences as a fundamental on restaurant business, high quality of food will help theme restaurants meets consumers preferences and expectations. Some theme restaurants appeal to an older generation and present a time for reflection and nostalgia, for examples Hard Rock Cafà © and Planet Hollywood (Walker, 2007). So in this research paper we will look at lifestyle theme restaurants like T-Bowl, The Garden, Full House, Bubba Gump, Gasoline, etc which these are the lifestyle theme restaurants can be found in Malaysia especially in Klang Vallety area and its patronise by generation Y. 1.5.4.1 Garden Lifestyle Store and Cafà © Lately, more and more concept restaurants came in to food industry. Last two years there is new type of outlet which sells foods and decoration items. It is like you are dining in the middle of garden and at the same time you can shop in the lifestyle store. Garden Lifestyle Store and Cafà © established since 2009, offers an extensive of food choice fusing from both Western and Asian cuisines. It is a semi fine dining restaurant with breathaking atmosphere and impressive interior design to give customers an experience of dining in a real garden. The restaurant decorated with bunch of beautiful flowers and plants, a pianist will present a performance of melody rhythm from the stunning white grand piano. In Malaysia there are 6 branches of Garden Lifestyle Store and Cafà © which are located at 1 Utama, The Curve, Sunway Pyramid, Mid Valley, Alamanda (Putrajaya) and Viva (Kuala Lumpur). (Source: garden-cafe.com.my) 1.5.4.2 Full House Lifestyle Store Cafà © Fullhouse Lifestyle Store Cafà © is designed to resemble a full sized house. It offers fusion delight foods, unique menu and enjoyable dining experience. Besides from that, almost everything at Fullhouse is for sale, from clothes, accessories, gifts and decorative items. Fullhouse also provides event management, where you can arrange any party celebration or special occasion. They provide theme party as well as event service to help their guest to arrange the most happening party in town. It is a truly novel home dining experience. Guest will feel a homely ambience from the first step they walk into the restaurant. It is suitable for family gathering, romantic dinner and hangout place with friends (Source: fullhousecafe.com.my). 1.5.4.3 T-Bowl Restaurant T-Bowl or known as Toilet Bowl Restaurant was established on 18th February 2008 and first opened in QueensBay Mall at Penang, Malaysia. This restaurant designed base on bathroom concept, where toilet bowl used as seat, basin as dining table, mini toilet bowl as platter. The restaurant offers varieties of cuisines range from Hong Kong, Japan, Korean and Western. Todays, eating is more to pleasure and enjoyment, it is not as simple as an action only. T-Bowl provides different eating experience, enjoyment and welcome generation of modern and trendy era (Source: t-bowl.com). 1.5.4.4 Bubba Gump Shirmp Co. Restaurant and Market The first Bubba Gump Shrimp Co. Restaurant and Market was opened in 1996 in California. It has grown in many locations throughout the United States and internation. It is chain of seafood restaurants, provides a casual environment and great meal. At Bubba Gump Shirmp Co. food is the diva. They offer features shrimp, famous baby back ribs and everyone favorite drinks. Since 1996, Bubba Gump Shrimp Co. has been providing unique service, fantastic foods and fun casual atmosphere. Todays, this restaurant located in 22 domestic and 11 international locations, it has grown into a global brand (Source: bubbagump.com). 1.5.4.5 Gasoline Cafà © Gasoline cafà © is a new dining sensation that carries out modern lifestyle. It is a new look cafà ©, provides varieties of delicious food, great atmosphere and convenient location. Gasoline cafà © is a concept cafà © specialized in comic themes. It provides fresh and nutrious meals. There is variety of cuisines served which are Hong Kong, Chinese, Japanese and Western cuisines. All the food and beverages are prepared according to teenagers preferences and refined to suit local tastes. The drinks offered such as variety of smoothies, soda drink and flavor taste of tea (Source: gasoline.com.my). 1.6. Customer Satisfaction In todays competitive market, many companies are increasingly their firms marketing strategies and tactics in order to make profits and contribute fully growth of the company. Customer satisfaction factors and repatronage intention are global issues that may affect all organizations, it can be large or small company, profit or non-profit company and local or global company. To improve customer satisfaction and retention, many companies are concerned in learning, analyzing and implementing new marketing strategies which aim for the benefits on firms financial (Fen and Lian, 2010). Quality and customer satisfaction have been recognized as an important aspect for success and survival in todays competitive market. Many researchers have conducted on these two concepts, quality and satisfaction are link together to customer behavior in purchase and loyalty intention (Olsen, 2002); willingness to spread postive word of mouth (Kang, Nobuyuki and Herbert, 2004); and complaint intention (Sà ¶derlund and ÃÆ'-hman, 2005). In restaurant concept, customer satisfaction is used as an indicator whether a customer will patronage to a restaurant. Even there is no guarantee of a satisfied customer will return to particular restaurant, but it is nearly certain that a dissatisfied customer will not repeat their visit. An analysis on customer satisfaction factors will provide clues for food service manager to take action and increase the posibbility that customers will come back. (Soriano, 2002) In particular, food quality, atmosphere, menu, variety, service from staff, cleanliness, styling, price, interior design and dà ©cor, professional appearance of staff and store location are all the components of store image in restaurant industry (Baker et al. 1994; Lindquist, 1974; Prendergast Man, 2002). In this study, in order to identify the factors that drive consumers come back to the specific restaurant, firstly will be look at the factors effect consumers satisfaction in casual restaurant industry as there is a research done by Ryu Han (2010). Continuing to find out what are the factors that affect consumers satisfaction in theme based restaurants industry. So from here we can actually know what the differences between consumer satisfactions in normal restaurant and in restaurant that has a particular theme. 1.6.1 Casual Dining Restaurant Industry Casual dining restaurant industry already been started since late of 1960s, in 1980s it started to specialized into a concepts by create casual atmosphere, expand the menu appeal with alcohol and moderate the food price. Casual dining restaurant try to capture customer attention by create a theme and a brand image that represent a generation of the consumer. Casual dining restaurant also has a wide variety on menu items that can be used for any occasions. They continuously improve their menu choices and offers limited items in limted time so consumers attracted to try and make multiple visits to their restaurant. (Murphy, DiPietro, Rivera and Muller, 2009) Casual dining restaurant has a knowledgeable and higher service level staff compare to fast food restaurants (Muller Woods, 1994). Currently, casual dining is an important segment of the restaurant industry. It is generating $65 billion sales and over 126,000 restaurants in the United States (NRA, 2007). This industry also expected to continue increse on annual sales between 5% and 7% over the next 5 to 10 years (Darden Restaurants, 2006). Quick casual restaurant is a combination of fast food and full service restaurant which offers menus and dà ©cor and it is reflective of casual dining restaurant. This type of restaurant tends to do high sales volume during lunch time and generate profit slightly higher than standard service restaurants. Their guests are commonly adult customers with middle to upper incomes level (Tillotson, 2003). 1.6.2 Customer Satisfaction Factors in Casual Dining Restaurant In casual restaurant, there are some factors can affect customer satisfaction such as the attractiveness of restaurant facilities, distinct food and sufficient level of service quality. Customer satisfaction is one of the most critical marketing priorities, because it is assumed to be an implication of repeat sales, positive word of mouth and loyalties of customer. There are 2 main important aspects in the restaurant industry, (1) tangible (food and restaurant facilities), (2) intangible (interaction between service provider and customer). A proper combination between tangible and intangible aspects will result in customers perception of high service quality in that particular restaurant. The other study also suggested that food quality is the most influence factors affect customer loyalty in restaurant choice (Mattila, 2001). She has indicated top three reasons for customers to patronize their casual dining restaurant were food quality, service, and atmosphere. 1.6.3 Theme Based Restaurant Industry The important charecteristic of theme restaurant service is consumers must present in the consuming process and experience the service delivery by the providers face to face. Customer wants the satisfaction of specific experiences that meet their perception, expectation and satisfy with the personal preference received during their consuming process (Hsieh Chen, 2009). To promote theme restaurant service quality, management starts to focus on Moment of Truth between customers and service providers. Service quality is a communicational aspect, which helps the guest feel the actual warm hospitality showed to them via professional technics and tactics showed in service skills with high quality feeling (Hsieh Chen, 2009). Restaurant frequently develop new menus and offer a selection of different menu items to attract customers (Namkung Jang, 2007). Kivela, Inbakaram Reece (2000) identified menu variety as a significant attribute of food quality in determining customer satisfaction in theme/atmosphere restaurants. To conclude all the studies that have been found, food quality was the most important factors of overall restaurant service quality and is expected to have a positive relationship between customer satisfaction and loyalty. 1.6.4 Customer Satisfaction Factors in Theme Restaurant To assess customer satisfaction in the service industry, there is one most popular and widely way through an application of expectancy disconfirmation theory (Oh, 1999). The expectancy disconfirmation states that consumer form an opinion about particular service by comparing the actual service given by service provider with their expectations of how is the serive should have been performed (Oliver, 1980). The result from customer satisfaction is whether a customers perception given by service provider meets up to their expectation (Oliver, 1980; 1981). Study found that from all the possible factors that affect customer satisfaction in restaurants, food quality is the most important and powerful factors for customer to return (Oh, 2000). In addition to that, according to study done by MacLaurin and MacLaurin (2000) about Customer Perceptions of Singapores Theme Restaurants, has explored and included food quality as one of the most important elements in theme restaurant, followed by theme concept, service quality, menu, atmosphere, convenience, value, product merchandise and pricing. Moreover, one of the examples from the study found that Hard Rock Cafà © is one if the most successful theme restaurant chains, its in highest rank among its competitiors in terms of food quality (MacLaurin Mac Laurin, 2000). Therefore, it is logic to think that theme restaurants food quality may influence customer satisfaction and result in return intent. Beside quality of food plays important roles in theme based restaurant industry, there is a study done by Bitner, 1992; Wall and Berry, 2007 has provided evidence of how the physical environment influences consumer behavior. The physical environment of the restaurant such as restaurants atmosphere, ambience, dà ©cor, furniture, and other facilities can have a great impact on the dining experience (Sloan,2004) and behavioral intentions (Ryu Jang, 2007). Previous studies found that because of the unique nature of the restaurant service, physical environments could guide consumers in evaluating a restaurant experience (Wall Berry, 2007). Therefore, restaurant with theme based has wide opportunity to develop and play a big role in restaurant industry. Quality of atmosphere in a restaurant can influence customer patronage intention (Wakefield Blodgett, 1994). T

Victor as the Monster in Mary Shelley’s Frankenstein :: essays research papers

Monsters can come in various physical forms, but all monsters share the same evil mentality. A Monster is a being that harms and puts fear within people. Mary Shelley’s Frankenstein is a prime example of how appearance does not determine whether a creature is a monster or not. In the story, Victor Frankenstein tries to change nature by creating a super human being. The being appears to be a monster. Victor becomes so obsessed with his creation and then rejects it. Victor is the real monster because of his desire for power, lack of respect for nature, and his stubbornness. Because of Victor’s need for fame and desire for power leads to Victor becoming a monster. Victor begins his quest to bring life to a dead person because he does not want anyone to feel the pain of a loved ones death. At first he is not obsessed with his project. As he moves along in the project he thinks about what will happen to him. "Life and death appeared to me ideal bounds, which I should first break through, and pour a torrent of light into our dark world. A new species would bless me as its creator and source, many happy and excellent natures would owe their being to me." (Shelley 39) He realizes that he will become famous if he accomplishes the task of bringing a person back to life. The realization that he will become famous turns him into an obsessive monster. He wanted to be admired, and praised as a species creator. He isolates himself from his family and works on the creature. â€Å"I had worked hard for nearly two years, for the sole purpose of infusing life into an inanimate body. For this I deprived myself of rest and health. I had desired it with an ardour that far exceeded moderation, but now that I had finished, the beauty of the dream vanished, and breathless horror and disgust filled my heart.† (Shelley 156) By spending most of his time inside on his experiment, he has no time to write or contact his family. He puts fear within his family because they fear for him. Victor has a lack of respect for the natural world that leads him on the path to becoming a monster. In creating the monster Victor is trying to change the natural world. He is trying to play the role of god by creating life.

Advantage and Disadvantage About Internet

Nowadays, nobody is unfamiliar with the internet. Considering the past hundred years, many people believe has been the greatest invention. Some people feel strongly that it is necessary for their lives. However, it is important to look at both sides of the discussion. First of all, many people like to use the internet. Especially, those who want to have an easy life. For example, people can buy services or products via online shopping.This is convenient for those who do not have time to go shopping. Moreover, the internet is suitable for distance education. This is convenient for people who do not have time to go to university or college, so they are able to learn from anywhere at any time they want. Furthermore, the internet can be a tool to connect people in the world. People can keep in touch with their families and friends when they live far from each other.For these reasons, many people feel the internet is essential. On the other hand, many people are easily addicted to the int ernet. Particularly, teenagers who love a social network sites, they often spend a lot of time accessing such sites, for example, Facebook, Skype and Twitter. This is one reason why many teenagers do not communicate with their parents. In addition, a lot of people have lost their life style. They do not need to talk each other face to face.They prefer to contact their friends and colleagues by sending messages or posting comments on the social media about what they want or what they did. Finally, it is easy for someone to steal your information. For instance, your bank account number, username and password and mobile number, then they use your details to buy something or do bank transactions. To sum up, the internes is like a double-edged sword, you must be careful and learn how to use the internet. Besides, you should avoid some websites if you are not sure they are safe.

Free Essays on Micro Soft Audit

Microsoft, manufactures, licenses, and supports a host of software products for a number of computing devices. Their software includes operating systems for â€Å"intelligent devices, personal computers and servers; server applications for client/server environments; knowledge worker productivity applications; and software development tools. They also license consumer software programs; sell PC input devices; train and certify system integrators; and research and develop advanced technologies for future software products.† Should there be a reference here? Microsoft's ambitions are anything but small. The world's #1 software company provides a variety of products and services, including its Windows operating systems and Office Suite software. The company has expanded into markets such as video game consoles, interactive television, and Internet access. With its core markets maturing, Microsoft is targeting services for growth, looking to transform its software applications into Web-based services for enterprises and consumers. Microsoft has reached a tentative settlement to end an ongoing antitrust investigation, agreeing to uniformly license its operating systems and allow manufacturers to include competing software with Windows (Company Information). The following issues involving Microsoft were researched and analyzed in preparation for the production of this audit report. The three issues that were picked involve Microsoft’s employment discrimination troubles, anti-trust/monopoly problems, and revenue reporting investigations by the SEC. Following the legal audits, the appendix contains basic financial statements, a 5-year stock chart, and the 20 most recent insider trades as of March 2003. Employment Discrimination When it rains, it pours. The Associated Press headline and story lead-in of January 2001, announcing Jackson v. Microsoft, must have caused the hearts of anti-trust-weary Microsoft supporters to skip a beat: â€Å"N... Free Essays on Micro Soft Audit Free Essays on Micro Soft Audit Microsoft, manufactures, licenses, and supports a host of software products for a number of computing devices. Their software includes operating systems for â€Å"intelligent devices, personal computers and servers; server applications for client/server environments; knowledge worker productivity applications; and software development tools. They also license consumer software programs; sell PC input devices; train and certify system integrators; and research and develop advanced technologies for future software products.† Should there be a reference here? Microsoft's ambitions are anything but small. The world's #1 software company provides a variety of products and services, including its Windows operating systems and Office Suite software. The company has expanded into markets such as video game consoles, interactive television, and Internet access. With its core markets maturing, Microsoft is targeting services for growth, looking to transform its software applications into Web-based services for enterprises and consumers. Microsoft has reached a tentative settlement to end an ongoing antitrust investigation, agreeing to uniformly license its operating systems and allow manufacturers to include competing software with Windows (Company Information). The following issues involving Microsoft were researched and analyzed in preparation for the production of this audit report. The three issues that were picked involve Microsoft’s employment discrimination troubles, anti-trust/monopoly problems, and revenue reporting investigations by the SEC. Following the legal audits, the appendix contains basic financial statements, a 5-year stock chart, and the 20 most recent insider trades as of March 2003. Employment Discrimination When it rains, it pours. The Associated Press headline and story lead-in of January 2001, announcing Jackson v. Microsoft, must have caused the hearts of anti-trust-weary Microsoft supporters to skip a beat: â€Å"N...

Millstone-the Analytical Puzzle

Millstone-the Analytical Puzzle The analytical puzzle A dream world, created to suite its purpose, of sculpturing a protagonist into a round, deep character, by confronting her with the harsh realities of life. Seducing the reader, it tries to build sympathy for the heroine, but instead succeeds in exposing her troubled characteristics, The Millstone is a interesting analysis of a young woman in London.Although quite gifted, well articulated and attractive, Rosamund Stacey is characterized as a coward. Her fear of men and sex is blended, with an exaggerated proportion of confidence, creating a naive young girl, in search for someone to love. Deeply buried in her heart, Rosamund so desperately craves for affection, a feeling she is incapable of giving. " each time I go over it I wish that I had given a little more here and there, or at very least said what was in my heart, so that he could have known how much it meant to me.Rosamund Pike 03But I was incapable, even when happy, of exposing myself thus far". Opening u p one's heart, even to someone you recently have had sex with, is of course hard. In such a moment, feeling vulnerable, you often fear rejection, but Rosamund's problems are more rooted. The causes for this characteristic may have come from a disturbed childhood, but none of the of the mentioned possibilities can explain such reluctance towards sexual relations, she even admits that herself, and therefore, I start wondering if this hurricane of feelings is plausible. " I have thought of all kinds of possible causes for this curious characteristic of mine - the over-healthy, business like attitude of my family, my isolation as a child, my selfish, self-preserving hatred of being pushed around - but none of these imagined causes came anywhere near explaining the massive obduracy...

Coke Heist Commercial as an Effective Ad Essay Example | Topics and Well Written Essays - 500 words

Coke Heist Commercial as an Effective Ad - Essay Example My goal in this paper is to bring these criteria into the advertising discussions by connecting them to the success of CocaCola heist advertisement. To achieve this goal, I have divided my essay into three subsections. In the first section, I put emphasis on the importance of the music in the commercial. In the second section, I discussed the environmental setting of a commercial and in the third section, I expounded the need for a collaborated teamwork in production. I end my paper with questions that need to be answered in another research. 1. Soothing music. According to advertisers, the role of the music in an advertisement is to increase the effectiveness of communication. When there are no lyrics in the music, advertisers said that music has been assigned a dominant role to carry the message of the ad. (Alpert & Alpert,1991, pp. 232-238 ). Listeners relate to the appropriateness of the music to the ad. For instance, popular rap sounds are not appropriate for the Coke heist ad and is not fit for the concept. a. Impact. A musical structure consists of elements such as sound, harmony, melody, and rhythm. The impact of the music could be seen from the consumer’s perception of whether it is fit or does it relate to the central idea of the ad. We see that consumers become receptive of the ad when the music brings forth pleasant thoughts and association, memories and imagery and what is important for an advertiser is whether there is the positive or negative association with the ad. My own perception of the music is it creates an element of suspense that thrills me to wait for the end of the commercial. It is funny, It excites the imagination, but not soothing because it is not calming. A soothing music is calming and pacifying. 2. Environmental setting. I find that setting is very important in commercial and preparation because it provides a sense of direction and purpose. Coke, in this commercial used systems, thinking that utilized non-traditional designs and setting and was able to project a holistic environmental issue of the insects interacting with people and reacting to thirst and happiness.  Ã‚  

INTELLIGENCE Essay Example | Topics and Well Written Essays - 1250 words

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